Source:

http://www.independent.co.uk/news/science/why-women-really-do-love-selfobsessed-psychopaths-850007.html

One of the consistent things we criticize about AFC's is their persistent refusal to recognize the realities of women and what women find attractive. We accuse them of pedestalization, and buying into the "lovely unique snowflake" fantasy.

If you deny the value of being an asshole in running game then you are falling into the same trap as these AFC's. You are willfully denying reality in favor of what makes you feel good. This is anathema to the entire PU philosophy, which is rigorous scientific testing, in field, to find truth.

To say "Women don't want douchebags, they want confident guys." Well where's the fucking evidence? Have you even been in the same field as me?

Look obviously omen do want confidence. I also want a woman who enjoys recreational drug use. This does not equal "Men don't want hot girls, they want girls into recreational drug use."

Think about the most important thing to 99% of us when it comes to attraction. You already know what it is. Why do you think we call them HBs?

Because we operate on biological imperatives that tell us that beauty is the best indicator of fertility which is the whole reason why we're trying to fuck them. Think about that. Our largest indicator of attraction is very, very shallow. Furthermore as a long term biological strategy it makes little sense, because if you marry a hottie at twenty you'll be lucky, LUCKY if she is a 6 at 40.

Now apply that same thought to women (who remember are like us, and specifically just as shallow). Still think it's unreasonable that women like douchebags?

Let's apply Occam's Razor here guys. Go out to the club, see all the hot girls with douchebags. Conclusion? Well to me the most obvious one isn't "Oh there just aren't a lot of confident guys so women are forced to go with these douchebags." It's that women like douchebags. The 7's that you know hook up with either confident guys or douchebags. The 8+'s? Yeah well they hook up with guys who are confident and douchebags.

Think about what being "alpha" really means. It's not some cool catch all phrase to describe the qualities you find attractive. It means on top by force of dominant personality and in more primitive times by violence.

So in this vein, work your asshole game. If your screening chicks properly looking for an LTR run asshole game. You can tone it down two months into the relationship. If you want a one night stand with a hottie, run asshole game, it will vastly improve your chances.

If you want to moralize and say A desire for women will not make me be an asshole, well fine. Don't. Thats your choice. Don't deny its effectiveness by betraying your PUA integrity to the code of reality in the mating game.

EDIT to the downvoters. When someone posts a source advocating a belief that is clearly relevant to the subreddit it is not appropriate to downvote it because you disagree with it. Especially when you will upvote unproved assertions by anonymous people with no credentials because it fits your cutesy worldview of what women "should want."