Huggies Pulls Ads After Insulting Dads

woofoo · 2012-03-13T04:02:08+00:00

We are putting the new Toyota Tundra to the ultimate test... an asian woman!

Oh no, we are celebrating asian women with this ad. I don't see how this is at all offensive.. it's a celebration!

hardwarequestions · 2012-03-13T03:05:03+00:00

read the comments. more than a few people shaming the men for caring about how they're portrayed and claiming it's just intended to be funny, unfortunately.

aetheralloy · 2012-03-13T03:46:33+00:00

"All of this," the initial campaign, the full-on response, is targeted at moms

No shit.

We all know marketers try to sell products to smug female customers by making the men look like idiots.

DOGS know it.

It's just insulting for them to act like we didn't know that's what they were doing - that they weren't intentionally trying to make men look like idiots who needed a good diaper and a "REAL" mom to save them.

iamnotfromtexas90 · 2012-03-13T07:58:41+00:00

wow most responses are like this from MIMom "Oh for Pete's sake. Now the shoe is on the other foot, it's pinchy and uncomfortable, I guess. Man up, men." wow you just horrible contradicted yourself.

funtard · 2012-03-13T08:22:50+00:00

I think the most offensive thing about those adverts is how the ad agency will have been paid thousands if not millions and the best they could come up with was "dads hurrrr sports"

2012-03-13T06:24:49+00:00

i don't get how they didn't see this coming. all you have to do is look at what would happen if you reverse the genders, implying that moms are incompetent and don't take good care of their kids and only care about watching... food network? no one would laugh at something calling moms idiots.

Boss_Monkey · 2012-03-13T02:59:32+00:00

[permanently deleted]

2012-03-13T08:45:41+00:00

Dont read the comments on the page, it will hurt your mind. Its full of women telling men to "lighten up"

Imagine if men were telling women in this situation to just " take a joke lighten up"

millertime73 · 2012-03-13T03:43:06+00:00

I suppose it's progress, but given that the HuffPo types were across the board laughing at men's rights ten years ago, it still feels slightly awkward to see the same people admitting there are issues there.

xykon_fan · 2012-03-13T08:27:45+00:00

What a joke of an ad campaign. I will, however, point out the positive message that we often miss on this subreddit (perhaps it's just so rare to see pro-male messages), and champion the other ads that are listed at the bottom. Some of them are still a little biased here and there (Moms still considered the hard-nosed ones, and "ground" the dads), but hey, progress is progress.

Oh, and links, for those who want to watch them easily.

Google Chrome - Warning, this one's louder than the others. One of the best though.

Hallmark

No lie, it's one of the first times modern media has made me somewhat proud of being my gender.

Oh, and before you ask, yes...I do work in the PR dept for all of these companies. :D

Edit: Included higher quality of Hallmark video thanks to Craysh.

MrStonedOne · 2012-03-13T16:24:37+00:00

This is awesome; This is big.

Among discussing MRM issues with my friend and showing him EVERY video by GirlWritesWhat. His response was basically that he agreed but that he could never see any such movement getting anywhere.

The fact we got anything removed definitely restores my faith in the movement.

Attack the social conscious and the rest will follow.

2012-03-13T07:24:15+00:00

its disgusting that "men as parents" is a marketable advertising campaign. the reason people chose to make ads like this is due to the ridiculous stereotype that men are worse parents than women. and if it works its because women buy the products that are oriented at them, by saying "your man is incompetent, buy this product so he wont be as "bad""

metaranha · 2012-03-13T08:47:12+00:00

So let me clarify the message of the market strategy...

"This product is so easy to use, that even a dumb man can use it." For which the subtext is: "we've had to create a product easier to use because our target demographic couldn't handle what we were selling before. Is that about right?

roscoe_jones · 2012-03-13T14:07:09+00:00

Here's what I posted to the Huggies FB wall:

"OK, let's put the shoe on the other foot. Hypothetical: We've got a lawnmower ad. This lawnmower is super heavy-duty and easy to use. The tagline for the ad campaign is "So tough and simple, even the woman of the house could mow the lawn for you." The ad campaign features videos of women doing detestably stupid stuff, like driving the lawnmower into a pile of gravel and trying to cut 12" high weeds. Won't a minority of women who mow the lawn with no problem on a regular basis feel demeaned and insulted by this? If this minority of women cried out against it, wouldn't other women join in for the sake of solidarity?"

Here are some of the ridiculously ignorant responses I'm getting (I'll post more as they come in): "And I can change my tail lights with as much skill as I change a diaper, but that doesn't mean I'm not mature enough to admit that MOST women don't find this task appealing and/or simple and would rather leave it to a man in their life, and I'm not so hypersensitive that if an ad said "so simple a woman could do it" that it was an attack on the competence of women... Seriously? You sound like the Geico caveman." --This one's not too bad.

"i dont know any woman that has mowed the lawn. so whats your point, whiner. lets be honest your the ones that are stereotypes. " ---All men are stereotypes.

jakenichols · 2012-03-13T07:47:55+00:00

this reminds me of THIS blog about how men are treated like shit on TV CONSTANTLY!

MrSparkle666 · 2012-03-13T07:40:45+00:00

Anyone have a link to the original commercial?

Jorand · 2012-03-13T09:19:56+00:00

If you go to the Huggies Facebook page's wall, there is a few recent comments from both men and women saying to suck it up and deal with it because it wasn't a big deal. Was the commercial really that offensive? I haven't seen it, so I can't really be a judge. I can say though that I am really not a fan of the whole 'dopey dad/husband who can't do anything right' stereotype in advertising.

Alanna · 2012-03-13T22:34:11+00:00

Huggies diapers are shit anyway.

PragmaticMotion · 2012-03-13T13:16:03+00:00

Supporting Men's Rights: www.facebook.com/PragmaticMotion

Title	Huggies Pulls Ads After Insulting Dads
Author	master_mason
Upvotes	180
Comments	54
Date	March 13, 2012 2:56 AM UTC (14 years ago)
Subreddit	Posted in /r/MensRights
Original Link	https://old.reddit.com/r/MensRights/comments/qtyls/huggies_pulls_ads_after_insulting_dads/
Archive Link	https://theredarchive.com/r/MensRights/huggies-pulls-ads-after-insulting-dads.1026047 https://theredarchive.com/post/1026047

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