UPDATE: It's official, I am publishing a book! The Kickstarter for the Above The Game: A Guide to Getting Awesome with Women book reached its target and is approaching the second stretch goal! For more info, or to secure an advance copy, check out the Kickstarter page.

I've noticed a lot of people dismiss Facebook. Their reasons are usually pretty thin.

I get it, social media can be annoying... But if you're not using Facebook to keep connections alive, you're really missing out. There is NO BETTER METHOD for maintaining attraction over spans of time where you won't see each other.

In the business world, they call it drip marketing. A steady stream of "touches" between you and a prospective customer.

As you go out and meet people, you're invariably going to collect a bunch of random phone numbers and contacts. Add them on Facebook right away!

That cute model you met but couldn't pick up? Add her!

That cool guy you met who bought a round of drinks? Add him!

Add them all! You can always remove them later if you need to.

Then just post things on Facebook from time to time. Be generous with your likes. Wish people Happy Birthday. And send the occasional, "Hey, how's it going?" wall post. (Small gestures to show you actually care about the other person go a LONG way.)

"MEMORIES BECOME IDEALIZED OVER TIME"

I don't know what the psychological phenomenon is called, but we all have a tendency to romanticize and idealize memories over time. It's the reason you can run into that crush of yours from 8th grade and instantly feel a deep attraction to her, even if she lost some of her beauty over the years.

As you go out and meet people, you're going to have a ton of fun adventures. These are moments that will either be lost in the sands of time, OR, will grow to mythical status in their minds. The difference is whether or not they are brought back to that moment by seeing your name & picture on Facebook posts.

It is a low-effort, potentially high-reward way to keep all those connections alive over time.

People who utilize Facebook properly have free couches to crash on in different cities, access to a large pool of people to invite out, and possess thriving social lives.

So don't ignore Facebook, guys. You're doing yourself a disservice if you do.