For all my years I swing between strategizing dating and being myself.
Some people get completely turned off when a romantic partner (early on especially) bombs then with attention and some not so much, but we all value scarcity. The concept of value itself is human and one of its contexts is usually scarcity. At the same time, we strive to be authentic and that it is indeed an attractive state of being for others.

In a dating scenario, let’s say a necessary exchange of texting in the very early stages of a relationship, are you to “be yourself” and communicate without any strategies and thought of the way humanity tends to work, or are you to remember things like the above and use strategies to try the optimal results?
Or are you to do a mix and how would that look like?