A series of posters have appeared all over my University campus. The poster shows a large picture of a woman being helped into a car by a man. The caption reads "Just because you help her home... Doesn't mean you get to help yourself.". Underneath it says "sex without consent=sexual assault" and (this really made my blood boil) "Don't be THAT guy". The posters are endorsed by my University, the Students Union, the committee responsible for governing societys, graduate student union and the Gender Equality Society. What should i do?

edit 1: A link to the poster image, minus the endorsemnts is here. Thanks EpicJ

Edit 2: just want to thank everyone for their input, especially those who dont think its a big deal or those that disagree with me. Ive been in college all day and im going to try and read through as much reponses as possible becore deciding what (if anything) is an appropriate response.