At this point in my life, I (27m) am looking for connection and intimacy with a partner. I am done playing around with women since it just leaves me empty.

I met a very nice girl and I made a real connection with her. The thing is, i was talking to about 5 women on the side almost daily, all doing very good with me.

This new girl I met I wanted to take for a serious relationship, but I made the mistake of being seen with the another girl in front of her friends, she of course confronted me about it and I told her there was nothing going on.

I am trying to be friends with her because things are not the same since. She agreed but she is dry most of the time, and it gets worse every week. I lost all care for the other girls and I just want to know what the hell am I supposed to do now because I feel like I am leading the other ones on.

Edit: to give another example, another girl that i hook up with casually loves to caress my neck and her friends saw it. I cant control that because that girl was literally saying hi.