Side-by-side

From the side

Say goodbye to aspirational standards of beauty.

Make no mistake, the heads of Mattel are cynical businesspeople through and through. They have been struggling for a while now, and they have decided that success now lies (literally) in telling their fat customers that struggle is overrated and acceptance is wonderful.

Don't imagine this is the end, either. I'm sure you'll be able to get SJW barbie in a decade or so. She'll be even bigger than this new fat one, she'll have blue hair where she doesn't have Skrillexed scalp, and Ken will be retired for an entire series of males fulfilling all the roles of a traditional husband (one Chad, one Bux, one paternal figure etc).

The takeaway for all of you is whether or not you consider such women worthy of your limited time and attention.