One of my friends is in the process of becoming a pretty good PUA. This guy had a large group of friends but was definitely one of the more beta males to say the least. He was friend zoned by every girl (10 or so) in the group.

He started all this because he tried to get with one of the girls but she said it was better if they were just friends.

After practicing at bars and clubs for a few months, his alpha status in the group grew. He started joking with, being sexual to, and kinoing, even with the guys, and latest word is he is now sleeping with that girl who friend zoned him, as well as another girl in the group.

This is giving me the strange feeling that the friend zone is a place that you put yourself, not where the girl puts you.