I've noticed the popularity of more minimalistic living picking up with things like Marie Kondo's Netflix show & books, but many of the blogs/ youtubes/etc have been around much longer than this. Despite the vast majority of these being started & ran by women, I still see many things here on mostly women overspending and valuing superficial things. Why is that?

Some examples (specifically from the financial diet, but there are so many examples of this) https://youtu.be/rQcro7m3dOA https://youtu.be/a9WqUGAb8Z8 https://youtu.be/fjo7Ut7Acrg