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For the uninitiated, Pretty Privilege, according to urban dictionary, is “A person who has more opportunities, and becomes more successful in life because of how attractive they are.” There are copious Tik-Toks, and Youtube videos made on this topic. Conversations on this topic often leave women feeling worse about themselves. You are either fortunate enough to have Pretty Privilege or not, and if you are a member of the latter, you have to spend an inordinate amount on beauty products, routines, and hair extensions to grasp on some semblance of beauty.

I have a completely different perspective when it comes to Pretty Privilege. I believe that Pretty Privilege is a false sense of power relegated to women to keep us preoccupied and subjugated. No, I am not some ultra-liberal, ivory tower educated woman who only speaks in -isms and supremacies. I am a regular woman who came to this realization after observing the world around me. To fully explore my opinion, we must first examine beauty. What does it mean to be beautiful?

Some 2,500 years ago, in ancient Greece, it was discovered that when a line is divided into two parts in a ratio of 1: 1.618, it creates an appealing proportion. This ratio is known as the golden ratio, the divine proportion or phi (named after Phidias, a Greek sculptor, and mathematician who used this ratio when designing sculptures). Since the Renaissance period, artists like Botticelli and Leonardo Da Vinci have used the golden ratio in the sketching of their paintings, such as Monalisa or Birth of Venus. During modern times, the golden ratio has been applied to facial beauty and adopted as a guideline for aesthetic treatments.

The unfortunate result of the golden ratio is that it confines women into these very narrow dimensions of what can be defined as beautiful. Knowing the dimensions and ratios that define “beauty”, we have essentially created an assembly line that churns out products that are meant to help women fit into those dimensions. As with all commodities, we have to make the consumer believe that they need it. So, we sell women's beauty products as an “investment”....

Link: https://thecoffysalon.substack.com/p/pretty-privilege-is-real-but-false