Women base their treatment of men off who they are and what value they bring, not what they do. This means women value a certain type of man and if you aren't that man, there is nothing you can do to get the same treatment as the man she values. If you do more for her, she's going to treat you the exact same way if you didn't do it. There is nothing you can do to get a woman to value you as much as the guy she wishes you were.

This is why there are men who marry women that won't even give a bj to her man, but 5 years ago was doing her best Gabby Douglass impression on the mattress of the Chad she met that night at the club.

This all means that for a man, the best strategy for dealing with a woman is literally to set the bar as low as she'll possibly accept based on her perceived value of you. And when you think about it, this is exactly what Chad's do.

As a basic example if you take a woman on one date a month, don't think you'll get anything out of it by taking her out once a week. On the flip side if you set the bar at once a week, dropping to once a month with cause issues. Meaning if you set the bar high right out of the gate, it will amount to nothing more than doing the bare minimum necessary to get her in the first place.

This essentially deincentivizes men from doing more. What's the point? It won't mean she'll treat you better. If you start putting her on a pedestal and you do something she doesn't like, she'll react the exact same way she would if you didn't pedestalize her. I've had women who caught attitudes from something that went wrong on trips that I paid for. What was my response? I stopped paying for trips.

When you're with man for a while and he stops doing what he used to or isn't doing more it's not because he's gotten complacent. It's because he realizes no matter what he does it won't be reciprocated in any meaningful way.