Women need to stop telling men "you can also wear makeup" because it doesn't work as even close as it does for average women in terms of attractivenes.

In terms of 1-10 makeup can boost avg women's attractivenes from 1-3 points because it accentuates their feminine and soft feautures

Meanwhile men depend much more on bones and angularity in terms of attractivenes, even pretty boys wouldn't be pretty without angularity

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Most male faces only look really good at 10-12% body fat, meanwhile women can look good from 20-30% Mens handsomeness comes from natural features like bone structure and being lean, this is why even for overweight women, makeup will boost her attractiveness while it won't for overweight menThe only men who benefit from makeup are people who already lean, have good bone structure and good skin and even then it will add only like 0.5-1 to the scale if you don't overdo it.

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If you are a guy and your face isn't lean or you have recessed jaw/maxilla sorry but makeup won't make you more attractive, you'll have to work on losing body fat first, even if you try to fake angularity with makeup it's gonna look like shit in rl and very obvious.

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So the main point is women and men are not playing at even level, an average guy with makeup is still your average guy, an average women becomes more attractive with makeup.

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Men will always depend more on genetics and body fat % in terms of attractivness.