Why does TRP community get their panties in a twist over things like the recent Gillette ad?

Their entire community is BUILT ON THE IDEA that there is a hidden world in which there are messages and rules men are given. When you obey and play by the STATED rules, you don't get the advertised reward (respect, power, sex, appreciation). They believe that the only way to achieve those rewards is by following the HIDDEN rules: being autonomous, self improving, and being stoic in the face of adversity.

So why all the HATE on the anti-masculine messaging? By their own doctrine, these messages BENEFIT THEM.

Some guys will 'buy in' to the messaging and convert to the 'feminine doctrine'. Some guys will get upset and make noise, which shows they're not self-assured. Meanwhile, the TRULY stoic men will be left standing tall like goddamn gods.

Their-own theory states they HOLD THE CHEAT SHEET to these very 'tests'. Yet they all buy-in and complain about them anyway.