It appears to me that, the red pill defines hypergamy as in economic terms, a hyperinflation of male attractiveness or male sex appeal, relative to that of how female sex appeal is valued. Meaning such that, the percentage of men considered in the sexually desirable range is much smaller than that of the percentage of women considered in the sexually desirable range.

In my opinion, based off of traveling to many countries, and experiencing different social lives, this is caused by America having a fixation on hyper masculinity, compared to that of other nations.

Hyper masculinity means to idealize masculinity in such a way that is extraordinarily pronounced, much more so than average men are. One way this manifests is who are the most publicized men in society, such as:

  1. NBA players, extremely tall men, with high tendencies for unlawful behavior and domestic violence, but that behavior is tolerated. such as http://www.latimes.com/sports/lakers/la-sp-lakers-caldwell-pope-20171221-story.html

  2. Mass presence of perfectly sculpted men in movies and media. This has increased in recent years https://hips.hearstapps.com/ell.h-cdn.co/assets/16/10/1457376873-elle-zac-efron-01-splash.jpg?crop=1.0xw:1xh;center,top&resize=480:*

  3. Popularization of rap and hip-hop culture. Men from this scene are hyper masculine. Not because of their race, but because of their emphasis on violence, drugs, domestic violence (Chris brown and Rhianna). These are very aggressive guys.

  4. The president. Now, this one is new so it would be a while before this has any real effect, but having an over the top, aggressive, macho president sets the standard for masculinity much higher.

In other countries, I don't notice glamorization of hyper-masculine figures. Women still want men to make the first move and be somewhat dominant, but like the athletes in other countries look normal. Lionel Messi is 5'7", for example. Or Rafael Nadal is good looking but has a pretty boy look, he isn't hardcore violence.

So overall, I think that the media presence of overly large, masculine, but more importantly violent men raises up the standard of masculinity very high.