(A quick note: this is not about finding random women to hook up with. Getting a piece of ass is relatively easy and requires almost no skill or effort. This is for men who don't know how to build/maintain attraction and bridge into LTR, men who find themselves "friend-zoned", or turning women off by failing to understand how to escalate the relationship.)

The staple of the PUA ideology is that women are attracted to men who are able to elicit strong emotions in them. Point-to-fact, the problem most men have when dealing with women romantically is that we try to appeal to the logic in them when trying to show what a great catch we are:

"I'm this. I'm that. I have this. I have that. I'll treat you like this instead of like that. Why do you waste time with guys who act like that, when you have a man who'll treat you like this sitting right in front of you?"

And even if you manage to open her eyes to how you are a great guy, guess where you end up: THE FRIENDZONE! But why? Why would she acknowledge you're a great guy, and an amazing catch, and then say something like "You're too good for me." or "Someday, you're going to make some lucky girl really happy." or even worse "I don't want to ruin our friendship."

WHY?!?!?

It's because she doesn't FEEL anything for you. Sure, on paper, you're amazing, but she doesn't FEEL it.

I'm a great guy. I'm smart. I'm articulate. I have a great sense of humor. I'm very outgoing and adventurous. I'm kind and compassionate, romantic and sensitive. I'm great with kids and pets. Mothers love me. Fathers respect me. I work hard and play harder. I'm well built, attractive, a sexy beast, and I'm amazing in bed.

And how much time do you think I spend trying to convince a woman of any of these things?

ABSOLUTELY ZERO!

I'm not a fucking checklist of qualities. I'm not trying to live up to her standards. I'm not trying to prove my worth. I know I'm awesome! I'm trying to give her the opportunity to figure it out on her own.

In the meantime... I'm trying to take off those panties with my teeth.

And here's why:

If we follow the mantra that women are attracted to men who elicit strong emotions in them, then we have to understand the way emotions work. Now, I'm not going to argue about the existence of "love at first sight". Personally, I've never had that chick-flick moment, where you see a girl and time slows down, and the lights dim, except for the halo of radiance just above her head. And when she speaks, its sounds like angels in chorus, or the strum of a harp. And she looks at me and smiles, and my knees get weak, and my heart skips a beat, and I know, in my very soul, that this is the woman I'm going to love for the rest of my life.

It would be fucking awesome if it did... but it's never happened.

Know what happens when I see a really hot girl? My dick twitches. Somewhere deep inside of me; something primal and ancient, stands up and says "She is good for breeding. I must bed her." I don't think "Wow. She looks like a great person. I wonder if she'd like to be friends." I don't wonder what it would be like to sit across from her at dinner. I don't wonder what her hobbies are. I don't wonder what her parents will think of me.

My first, instinctive thoughts of her are gaining carnal knowledge of her body. It's not even something I CHOOSE to think about. It just pops in there.

Does that mean I objectify women? Does it imply that I don't respect them. Does it insist that I look at women as nothing more than sexual objects of desire.

Absolutely not.

It means that my instincts, my very DNA, are layered with a drive to seek out women who I find physically appealing and procreate.

But what most men fail to realize is that women have the EXACT SAME REACTION to us.

When she sees you walking towards her, she's not wondering if you're a good listener, or if you like cats instead of dogs, or if you'll get along with her mom. She's waiting for her body, her instincts to react to you. She's waiting for that urge to surface, for that itch she wants to scratch. She's waiting to feel it.

And if she gave you contact information or asks you for yours, she feels it.

(Now, it's a little known fact that if a woman agrees to go out with you, she's attracted to you, and on some level, even subconsciously, she has already resigned to sleep with you. There's just the matter of logistics to work out before the main event.)

That said, and following the "strong emotions" mantra, it makes perfect sense to build upon the first, instinctive emotion and escalate: The physical, or Sexual, attraction.

If she's out with you, she wants you. It may not be "Oh my good, I want to tear his cloths off and screw him right here!", but it's, at the bare minimum, "He's kinda cute. Let's see where this goes." What we men tend to do is start trying to appeal to her logic and display qualities we think she would find appealing in a potential mate.

We pander and pamper. We try to be perfect gentlemen and chivalrous knight. We flatter. We spoil. We emasculate ourselves trying to demonstrate why she should want us.

And she gets bored, those feelings dwindle, and instead of becoming "Her Man", we become "Her friend".

What we should be focusing on is making her FEEL that way about us. And since you already know she's attracted to you, why not focus on increasing that physical attraction?

I know you like me. My job is to make you like me more. Make you desire me. Make you lust for me. And rather than list off reasons why you should like me, I'm going to focus on making you WANT me. I'm going to turn you on. I'm going to entice you. I'm going to tease you. I'm going to make you FEEL something for me!

When I date a girl, I'm holding her hand as soon as we get to where we're going. I kiss the back of her hand and comment on her scent and/or taste. I put my arm around her. If we have to wait in line, I hug her. I keep the physical contact constant and frequent. And I kiss her. REALLY Kiss her. Not at the end of the date, but at the point when I feel like we're ready.

One the second date, I test her physically. I might pinch her boobs or slap her ass (if i haven't done so one the first date). I tug her hair and whisper naughty things in her ears. I make sexual innuendos every chance I get. I let her know that I'm attracted to her. That I desire her. That I want her.

And then I step back and let her come to me. This shows me she's just as interested and willing to make the effort to get us there.

By the third date, sexy times ensue.

(Now, this is my own personal schedule and not something I suggest men try to adopt. You're level of progression will vary based on they type of women you go out with. Don't pressure a girl into anything trying to fulfill a pre-determined time table. This is what works for me and the women I deal with.)

The point is to let her know you're interested. That you crave her, and to find ways to make her crave you just as much, if not more. Not mentally or logically, but physically and emotionally. Make her feel for you.

Now, I'm not saying you should be all about "Let's go to bed!" from the get go. Point-to-fact, this is probably the quickest way to turn a woman off. "Sex first. Emotions later" isn't about the quickest way to get a girl into bed. It's about escalating using feelings instead of pandering to logic.

"But what's wrong with taking your time and really getting to know a girl instead of focusing on the physical?"

Honestly, nothing. And everything.

See, again, the problem most men face is that while they are spending time "Getting to know someone", they aren't producing any type of feelings or emotions in the woman. She calls you when she's board, she texts you to see how you're doing, she goes out with you when she hasn't already made plans, she tells you about the creep that hit on her at the gym, and she starts to see the sweet, funny, awesome guy, who's a really great FRIEND.

But the guy that gets her hot... the guy she finds herself thinking about when she should be studying or working... the guy she's frustrated with because he won't return her calls... the guy she had that erotic dream about... the guy that kissed her and made her feel like her panties were ablaze... THAT GUY!! That's the guy she cancels plans to spend time with. That's the guy she wants. That's the guy she desires. The guy who makes her FEEL strong emotions.

And now that those emotions are there, now that she FEELS something for you, now you can show her how awesome a guy you are. Now you can run down your checklist. You can show her how sweet and thoughtful you are. How romantic and considerate. How trustworthy and dependable. How funny and outgoing. How great you are with kids and pets.

And when all that "clicks" in her head and she realizes what a great catch you are, she won't be saying "Someday you'll make a lucky girl really happy." She'll be saying "I'm a lucky girl. He makes me really happy."

The bottomline is to focus less on trying to tell her, or even show her how awesome you are, and focus more on making her FEEL how awesome you are. And the sad truth is that sometimes, the fastest way to a woman's heart, is in the bed.

TL;DR: Don't try to increase a womens attraction to you by appealing to her logically. Increase her attraction to you by appealing to her emotions and desires. And the easiest way is often physical or sexual. After all, if she wasn't attracted to you, she wouldn't be going out with you.