Men and women may not always want to admit to this (for different reasons) but there's research showing that women get their way in relationships far more often than men do.

One study from the 1980s found that women are "dominant" over men in 90% of relationships. Another study found that husbands often report feeling powerless compared to their wives, and that married women report having much more "control over their lives" than men do. Another study found that men only get their way around 20% of the time when there is a dispute, and that women are visibly and verbally more aggressive and demanding of their partners than men are. There's even some research showing that this extends outside of relationship contexts also.

https://becauseits2015.wordpress.com/2016/12/11/yes-dear-henpecked-husbands-and-one-sided-relationship-dynamics/

https://pubmed.ncbi.nlm.nih.gov/3154145/

https://www.aeaweb.org/conference/2018/preliminary/paper/92Gd2Z9E

Historical laws about marriage required men to keep their wives happy and give them a standard of living that they deemed appropriate. Wives could even take out loans if they were dissatisfied and hold their husbands accountable for the debt. They could also force their husbands to satisfy them sexually (something known as marital rape). And while the reverse is also true, court records indicate that women took advantage of those laws far more than men did.

Even the ancient Greeks expected men to be subservient to their wives. To the point that women leveraged this in politics and often had more political power than men did.

https://www.reddit.com/r/MensRights/comments/ivimhn/greek_contemporaries_like_aristotle_and_plutarch/

So are things really any different today? Why are men expected to be obedient and subservient to their wives? And why does there seem to be a counter narrative in society that, in history at least, things were the other way around?

It seems pretty obvious to me that men, especially when pursuing relationships, are expected to do more for women than the reverse. And I doubt there have been very many periods of history where this was not the case.

Granted not all women demand this behavior out of men. And it may not always be something that's done with malice. But I think we need to start having a conversation about this in society and stop acting like it's sexist or misogynistic for pointing it out.