The male sex is the one that determines attractiveness primarily on secondary sex characteristics. If you are a good looking dude you can attest to this... it's great for getting attention from men who are attracted to men.

For women, it only serves as much as to get your foot in the door. There are women who have absolutely adorned my looks (I'm not saying I'm "good looking" I'm just saying I was their physical flavor to a high degree; I was physically attractive to them) but in getting to know them and deeper into the relationship... that's not what actually paired us up. Most often it was social dynamics, we had a group where one single girl and I found each other attractive enough to agree on flirting and eventually dating.

But, from my own story, it's usually one of the most attractive girls in the group. Again, this is not a brag, it's a perspective for people who think, "Man if I looked like this guy or that guy I would fuck like no tomorrow." When I match on Tinder, I'm often surprised at how attractive the girls are who match back. I'm also sometimes surprised at how often girls that I find attractive will entertain my flirting for a short bit of time.

As somebody who has enjoyed the combination of being physically attractive to some women and social coincidence, who has no game, I can attest to spending your time focusing on your physical features being a bigger waste of time than focusing on your emotional communication skills.

What your appearance communicates is more important than raw stats.

...unless you're into dudes. Then go bananas.