Perhaps I haven't been looking hard enough, but I haven't seen this phrase mentioned anywhere for a very long time. I first discovered the PUA/Manosphere/Seduction community back in 2004 through mASF (the original forum which spawned Mystery, Style/Neil Strauss, Gunwitch, Blackdragon, etc). Reddit didn't even exist yet, much less TRP.

By around 2007-2009, the PUA community seemed to shift its emphasis from "outer game" and outdated cheesy pickup routines (negging, peacocking, etc) to "inner game"-- focusing primarily on self-improvement (hit the gym, groom/style yourself well, develop cool/interesting hobbies and passions, etc) and letting that consequently boost your sexual/romantic prospects.

Throughout all of this, a phrase constantly being thrown around, which was almost universally agreed upon, was the motto "leave her better than you found her." In other words: even if you're just looking for a one night stand or something casual, treat her well and follow the golden rule.

I haven't seen that phrase anywhere in a very long time. It seems like the new motto is "sexual strategy is amoral." I'd argue that within the context of dating, calling your dating strategy "amoral" is essentially just rationalizing an immoral dating strategy, but that's another topic for discussion.

What happened to "leave her better than you found her?" Why the shift towards "amorality?"