I'm obviously talking about dating during your 20s, cause after 30/35 women tend to settle and the dynamics change.

In the past (patriarchy) physical attraction was a minor concern due to society restricting women and men used to get into relationships using resources as leverage, today this is no longer true and thus both men and women want to have a relationship with someone they are physically attracted. While I believe everyone agrees that this is a good thing it turns out that prioritizing physical attraction skews the dating market a lot, since many guys struggle to find women that are physically attracted to them.

This is also why most Pill-guys say things like "Looks is the most important factor", because today physical attraction is the deal breaker/maker in most cases.