I've been tired of seeing dating coaching hijacked into essentially "cold approach" coaching or pickup.

Lets get this out of the way: Cold Approach (especially day game) is about the hardest way of meeting women. It is the most unwelcome environment.

For someone to be struggling socially (and in dating), to be recommended to go out into the harshest environment to "learn" is beyond ridiculous.

So many more opportunities exist at parties, events, university, schools, organizations, clubs, extracurricular activities etc., where you'll be received WAY warmer than on the street.

Anyone who's had exposure to both knows the two (cold approach and warm environments) don't even compare.

Giving a shy, scared guy advice like "ok, you're terrible socially and have no idea how to date, now go approach strangers on the street" is literally one of the stupidest and most irresponsible pieces of advice you can give. That's like taking a skinny ectomorph guy who wants to get fit, and telling him he can only get fit by lifting a 250 pound bench press. No less. You're trying to take him from 0 to 100, way too fast, he's gonna fail, get injured, won't get fit, and will probably quit.

Underlying all this is really cold approach "coaches" who run businesses in this, brainwashing and marketing street daygame as the way to meet girls, so they'll have more clients.