Not all women obviously, just putting that so ya'll don't pull a "sexist" card on me.

It seems like women around the world, regardless of culture, are so obssessed with how they look. Women's fashion are much more better looking than men's and they have vast amount of ways to male themselves look better like putting on make up. Additionally, a lot of women tend to be extremely insecure about their looks and would take issues with comments about their looks that wouldn't normally phase a guy

My theory is that they do all this because they expect men to be extremely good looking, and project that men wanted the same as well. The guy that they desire is normally top tier and so they have a lot of competition with other women, and so they put a lot of pressure in themselves to look good