"Just be yourself." You've probably heard it a hundred times.

The problem with this, and most common advice, is that it won't help a guy with no success with women. If it did, nobody would have dating issues, yet that number is larger than ever.

"Just be yourself" is too broad. Being yourself could mean being socially awkward, introverted, or unable to hold a conversation. The advice reads as if there's a pandemic of guys faking who they are, and if they'd just stop, everything would be solved. Which is not the case. If anything, guys who fake it tend to do better short term.

The real translation of "just be yourself" is: be authentic. Great advice in theory. But here's the issue.

Most dating advice only works long term. And to succeed long term, you have to succeed short term first.

Advice like communicating openly, respecting boundaries, making her feel comfortable... none of that helps you if you can't attract someone in the first place. Most guys end up in relationships through circumstance, not because they understood attraction. They got picked. They weren't doing the picking.

The advice people give only works after she's already interested. Which for a lot of guys, is never the starting point.