Seen it a billion times in life.

Guy A: Average looking face. Dadbod. Doesn't always shave regularly. Wears functional clothing. VERY outgoing, the light of the party type. A leader. Confident. Social skills for every conceivable scenario. Knows what to say. Knows what inflection is necessary.

Guy B: Average looking face. Muscular. Groomed. Wears fitting clothing. Accessorizes. But not many friends. Not outgoing. Keeps to himself. Isn't Mr. Networking. Doesn't bother trying to start conversations.

I've seen it over and over. Guy A thinks his personality will attract female lust. Guy B has females forcing themselves into his orbit. Guy A gets friendzoned. Guy B has the door opened for him and at least has the chance, even his shitty interpersonal skills only required miminal effort to seal the deal. Guy A gets butthurt. The girls wanna 'fix' Guy B, consciously. Subconsciously they simply wanna get hammered by some gym goer.

This is ESPECIALLY the case if Guy B has a good looking face.