I've seen some posts deriding women who act in ways that men like, or have features men like in women. From what I can gather, these women are sort of like "douchebags" that men complain about. Chads, but intentionally so. From a male perspective, these men seem to live better lives than beta males in general. Women seem to be happier to date them. It's win win.

So what's the hangup with "pickmeishas?"

What would a man gain (outside of some platitude like "a real woman" or something like that)?

What does a woman lose (outside of some platitude of "her dignity")?