I just discovered yesterday, its basically a movement of women who embrace the redpill definition of hypergamy, and instead of being defensive about it, they seek to use their natural female advantages to marry up on the socioeconomic later.

This is a good example of a youtube channel that specializes in this kind of stuff. From what I have seen their advice to women seems to be cross between the advice you would see on redpillwomen, fds, and vindicta. They teach women how to be more feminine, elegant, and attractive towards men, while also teaching them what tricks to use to marry and date rich men. The end goal for all the women in the movement seems to be to get commitment from a wealthy man. The most famous instructor out of this movement is a Swedish Russian lady named Anna Bey, she runs a youtube channel called School of Affluence and has close to 800,000 subscribers, she claims to already be in a relationship with a wealthy man who she never shows though.

If you what more information about this movement, I would recommend looking up 'hypergamy movement' on google search or youtube, and you will find tons of articles and videos about the entire movement. Based off of my research the movement seemed to have roots in a gossip forum called lipstick alley, and seems to be entirely composed of women who come from working class backgrounds who resent being Becky Bucks for men of their economic class, and what to break out of the cycle of poverty. Thats why a lot them claim only broke and dusty men are angry about their movement. The movement also attracts a lot of ethnic women too, Eastern European, and asian women in particular.