If “personality” is more important than looks, then why do people debate about whether or not it matters when it comes to dating?

Why do people complain about “conventional beauty standards” or pretty privilege?

Why is it such a bad thing to point out that there are men AND women who struggle with dating because of their physical appearance?

If a guy is struggling with dating, why is it always assumed that his personality is what’s blocking and not other shallow metrics that might be at play?