Look at any study regarding women's preferences in men and they will all say women are more attracted to conventionally masculine traits (strong, assertive, providing, etc) But, the harsh stigmatization of masculinity in recent years has definitely produced softer, weaker, less attractive men who struggle to attain the attention of women. This partially why so many women are unwilling to settle for the average man today.

EDIT: Toxic masculinity is not masculinity. People like to take bad traits generally associated with men (abusiveness, tyranny, insecurity) and call it toxic masculinity, when true masculinity is the opposite. Abusive, self absorbed, tyrannical men are weak men, not masculine.