Basically, men and women value the things the other sex gatekeeps. Why is it that men brag to their other friends how many women they "bang" in the same way women brag to their friends when a guy proposes to them and gives them an engagement ring? Why is it that the majority of men have been friendzoned at least once while the majority of women have complained about f*ckboys at least once? Its because the only difference between a friendzone situation and a FWB situation is that one party is winning and the other is losing. Can anyone here say that the majority of women truly don't know that the guy they friendzoned wants something more just like the guy banging some girl casually truly doesn't know she wants more? Why is it that girls on dating apps always feel the need to advertise "no hookups" just like guys don't give attention to women they don't find attractive. But I digress, men value sex and women value emotional attachment. CMV