Is hypergamy actually increasing? If so, is that bad?

I often hear complaints about hypergamy in men's dating discussions. That it's increasing because of modern dating where the dating pool is so big that people, especially women, are always looking for something better. From there, it's pointed out that this is bad for society because the majority of the people on the bottom will be partnerless and unfulfilled.

There's also an idea that the ranking is based on a genetic lottery where the physically attractive people are on the top, and the ugly people are on the bottom, and that there's very little that can be done to change one's place in the pecking order.

The common result seems to be lamenting one's place in the pecking order, resenting dating, giving up on improving oneself because it doesn't matter, and finally advocating for some sort of a traditional monogamous relationship because it would force a one man/one woman pairing.

Assuming this summary is fair, is this really happening? And is it increasing?

The original definition of hypergamy seemed to focus on social status and the notion of marrying up. But it's predominantly used to describe dynamics in societies with rigid caste systems where status and wealth are tied up with class.

Given we no longer have these rigid classes, wouldn't the practice of hypergamy go down or at least become much more difficult to identify?

The focus of the term hypergamy now seems to be on genetic traits rather than wealth and status. Is that because this is being used in the context of causal dating, where attraction matters more?

Let's assume some form of hypergamy, where women are trying to date higher status/more attractive men, really has increased. Is that even bad? One would think it's self-correcting as it becomes more difficult when competition increases. Everyone gets to determine for themselves how much effort they want to invest in the 'game' of finding a partner, and how much they're going to try to either aim up or better themselves.

Luckily, marriage is less about economics and livelihood these days. We get to marry out of choice. And in this world it's likely that less people will choose to get married because it's not worth it. Or they will get married to a same-sex life partner, which may or may not be romantic. These all seem like positive developments for society.