One of the things I've noticed about most men is that they care too much about what women think and how they see them. This is why it seems like women like "bad boys" more than "nice guys" . Its because nice guys want to be liked and they are so blatant about it in a way that turns women off. "Bad boys" also want to be liked but they are more subtle about it and they also take an approach that makes them stand out from the nice guys. In a way, they also make women feel like they have to prove themselves to them.

The best approach obviously is ofcourse to be yourself, but since most men don't know who they are, they hate this advice. So secondary to that, for the average guy the best approach is to stop caring as much about what women think about you. Meaning you can just say whatever you want in conversations and you dont need to play whatever role she expects you to play or the role you think you should play.

If only men could put their physical attraction and sexual feelings towards a woman aside (not suppressing them) and just look at her as just another human being, they would have a much easier and enjoyable time dating. And they would actually see that the vast majority of women are not as great as they seem when you judge them purely based on looks.