Yes, dating is more challenging when you are a man because you have to initiate the whole thing and keep it interesting for some time, but there's absolutely no point in complaining about not getting any, if you haven't first invested any effort to better yourself, both physically and mentally. Sure, some guys have it better because they are naturally more attractive and sociable, but this is the case with everything in life (some people are born with better genetics and better opportunities due to their socioeconomic status and some have to work to get there).

How many of the dudes that cry about it have actually started exercising, dressing better and picked up an interesting hobby (not just to make themselves more date-able but to first change their negative outlook)? Most of the friends/acquaintances I have who complain about how high standards women have, literally have never stepped into a gym/sports facility and dress the same way they did when they were 15 (and I can't stress this enough, many of the women I've dated have complimented me on my dress style). Moreover, they don't take care of themselves (proper grooming, haircut etc.) and their list of hobbies doesn't extend much beyond playing videogames and sharing memes with each other.

I do agree that many women have high standards today, due to how over-inflated their egos are thanks to social media like Instagram, but it's not like things are hopeless. Wanting to date a hot chick without improving yourself, is like expecting to run a full marathon without ever training before.