Almost every time I see or hear a person initiating a flirtation, whether in real life or in some sort of fiction and no matter what the outcome is, I get a cringe punch. It just seems so cheesy and forced to me, no matter who does it or how they do it.

Do women like flirting?
Are there relationships that were formed because of it?
I'm guessing yes or it wouldn't be as widespread.

I don't remember a single time in my life when I have flirted and just imagining that I do it makes me quite uncomfortable.

Anyway...
Does it happen to anyone else?
What do you have to say about this?