If you are a woman and you can swipe for half an hour and get enough attractive men for the year, why would you use the app ever again?

Think about it. Some women here claim some kind of mythic moral superiority by claiming they don't use apps, but at some point they did, in fact most couples meet online now, and certainly they will use them again if they don't have any more options.

Of course, later they find out they have to share those guys, or those guys have no interest in commitment and family and marriage, but at the end women cannot know. Apps only help to choose by looks and some profile details, so women will choose by looks, because it is the only variable they can see. In apps, women are blind to other features they may like in men if they use apps.

Meanwhile, most men are unsuccessful in apps, but at least they can get more than zero chances by swiping right, with no effort.