This is an argument that the idea of the Sexual Marketplace is flawed or at least deeply limited.

If you’re trying to market a product, your ultimate goal is to sell as much of that product as possible. You can achieve this a few ways, including trying to have universal appeal, or building a niche brand.

When choosing a mate, however, compatibility matters. You don’t just work out, take a shower, get a haircut, and get chosen by the first person who wants you. You are a person with your own motivations, and finding someone who is compatible is important. You get chosen and you choose back. Also, what is appealing to one person is unappealing to another. The point of choosing people isn’t to just appeal to as many people as possible and choose all of them. You are an individual, and the people you are meeting are also individuals.

Therefore, the best option is always to be the best version of yourself. You will find people who like you, and you will find people you like. This will effectively refine your search to people more like you.