At this point in time I believe everyone knows just how important physical attraction is to women. We've seen all the statistics and heard all the theories but you you wouldn't have needed any of those if you had any social skills or social circle of any kind. There should be no more complaining about being left in the dark and society tricking you into thinking physical attraction isn't important.

Looks matter. Period.

I personally believe a lot of guys like to complain about society tricking them into believeing looks aren't important just to excuse their bashing of women for wanting physically attractive partners.