A lot of people like to rubbish the usual OKCupid studies, Chadfish experiments and other studies around online dating that get brought up on this forum because apparently they contain flawed methodologies or they claim that 'online dating isn't real life.'

I would counter that by saying that online dating is probably the best source of data we've ever had on showing the effect of looks on dating. Before online dating studies, almost every study done on male SMV showed that personality and money were by far the most important things for men in dating. However, if we look at the methods used to do surveys traditionally (mostly self-reported questionnaires) you find that they are a terrible way to measure the effect of looks on dating. This is because

  1. money is way easier to measure, hence its effect on dating easily shows up on surveys

  2. virtue signalling from respondents would probably make them overrepresent the 'personality' answer because that's the most PC answer

  3. bias from creators of the surveys might make them underrate people's looks, perhaps because they are not good judges of male looks

Given how easy it is to poison the well of traditional, self-reported surveys of male SMV, online dating studies represent a treasure trove of objective data on what women do when no one is around to judge them on their choices. Therefore men are right to cling onto these studies and experiments as being objective truths. If you have another more objective way to measure the magnitude of effect of looks on men's dating, feel free to suggest it in the comment section below