"What they're doing is they're conditioning girls at incredibly young ages to feel that how they look is what's most important about them..." - Jean Kilbourne

One of the reasons for this conditioning is that if young girls are conditioned to focus on how they look, they will inevitably end up becoming insecure and as they get grow up, they'll feel the need to wear make up , this is why cosmetics are a billion dollar industry. Women's insecurities are actually good for business, unfortunately.

This is why we live in a world where girls not wearing make up when they go out isn't the norm. Some women even get called "brave" when they post a picture on instagram without make up on.