Women want a guy that's superior to them, in the areas thats important to them. Basically, if you are dumber, less funny, less outgoing, less dominant. A girl will not want you.

I mean sure if they could get the 10/10 guy they would, but most people are realistic and they know certain people are out of their league.

If you are less confident, masculine etc than most women, that's when we start getting into i*ncel territory