To them, "love" really means being catered to, being provided for and having access to men's resources in one way or another. They want men who are "generous" (pays for dates, allows women to use them and so on), but they don't really care much about being generous themselves which is why it's the norm for them to go on dates expecting a man to pay.

In other words, men are in "love" (atleast what they think is love), and women are in business.

The sad truth is that if men were to view women beyond their sexual attraction to them, they wouldn't like what they see. If the average woman became a man over night and still had the same personality and way of being, most men wouldn't want to be friends with her.