This news article details a really interesting trend - the millennial preference for big butts over big boobs.

It's such a compelling trend that it's actually affecting the business model of "breastaurants" like Hooters and Twin Peaks. Interesting insights:

  • People from the age of 18 to 24 are 19% less likely to search for breasts on pornographic website Pornhub compared to all other age groups

  • "At the moment, larger breasts are out, though Iโ€™m sure theyโ€™ll come back," Sarah Pedersen, professor of communications and media at Robert Gordon University, told Playboy. "We tend to react to what went before."

Surprisingly, even Vogue magazine recently declared cleavage to be "over."

It's surprising for someone like me, who grew up in the age of Pam Anderson and Jenny McCarthy. Men my age never cared about hips and ass, they just lusted over boobs. In fact, most white guys expressed disgust in JLo's body type when she became popular. Paging u/LewisCross for confirmation.

So, PPD, where did this shift come from?