Whenever women tell men that the reason they are not interested in them is their personality, lack of emotional intelligence, or similar things that can be worked on.

Instead of actually putting in some effort and taking responsibility for themselves, they simply just say that women are lying about what's actually bothering us, and then project their insecurities about their physical appearance onto us, saying it's the actual reason we're not interested. Therefore, making us sound shallow, superficial and unreasonable, which then allows them to play victim and never actually put in any effort to work on their issues.

What's the end goal?