Many men think that cheating on their wives or girlfriends is high value and alpha. This is due to a number of reasons:

Men believe the ability to cheat means that they are attractive or powerful

Cheating validates their self esteem and proves to themselves that they are hot or powerful. Never mind that a TON of ugly, nerdy, poor guys can and do cheat as well. I remember seeing a clip of Teen Mom and one of the pregnant girls had a boyfriend who was obese with a neck beard who still cheated on her.

Men believe that cheating will put their wives on their toes to behave better

A number of men believe that if their wives suspect cheating, she will behave better (for example have kinkier sex) to prove her value to him.

Men also believe that women like to “share men” and that they enjoy a man who cheats and that’s why they may tolerate it

They truly believe that most women are cuckqueens. 99.999% of the time, women tolerate their man cheating because they either are desperate and have low self esteem, financially depend on the man, don’t want to have a broken family, are cheating themselves, or have mental health issues. Being a cuck queen and liking it is 0.00001% of the time

Many men believe that the amount of pain a woman is willing to put up with from them reflects their love

There are men here who believe that when a woman is treated poorly and tolerates poor treatment, she is giving her “best self” to the man.

Many men believe that it’s men’s natural instinct to cheat and that boys will be boys and men like variety

Many men believe that they need variety and multiple women. They believe this is natural for them and that it’s just how they are designed so that they can have an army of children raised by single mothers.

Edit: “not all men” but a lot of men have this mindset. Even if they don’t cheat, they believe the men who do cheat are high value.