With swiped based dating apps women are flooded with likes from men from which they need to filter down just a few men (maximum utilization at play here) and they select the best ones, which are the most attractive men. University of Queensland show that women tend to overlap more often than men in those they find attractive.

The issue is that there is no plenty of bad advice shoveling toxic positivity on social media, for women they are instilled this notion that they shouldn't reflect upon their dating choices and not go for men who are 8 out of 10 because that's dating down. so they are told to keep seeking the perfect man out there or as they say "manifest" it despite the fact that there is no such thing and it is a fantasy.

Or as one former female matchmaker said when she quit the industry, women continue to try and make the most attractive men the personalities of the men who aren't attractive.