I specifically mean their appearance.

Even the men who exercise often and have a good body, oftentimes don't present that in their fashion choices, or rather, lack there of.

We make fun of women for taking so long to get ready, but truth be told, they put so much effort into their appearance, that even unattractive women can make themselves look a lot better. Yes, makeup is a part of it, but let's consider all other aspects like hair, jewelry, matching pieces in their outfits, attention to detail, color coordination...

I rarely find men better dressed than me when I walk around the city. Wearing branded clothing doesn't automatically make you well dressed guys... Having a rolex paired with your tshirt and ripped jeans doesn't work...

Men love to underestimate how much their presentation would effect a womans perspective of them.