This is quite possibly the most overlooked and unfair advantage women are given a pass on. They are basically allowed to completely disguise their appearance, hiding their true level of attractiveness. I have seen pics of girls without makeup where they were unrecognizable from their main social media or dating profile pics.

Even in person I’ve seen girls I thought were cute but after seeing those pics or seeing them without makeup I was shocked at how unremarkable and even homely they were.

I think we can all agree that despite the endless hoards of desperate men out there, these women would have a significantly different experience if it weren’t socially acceptable to wear a mask. This allows them to play a solid 3-4 points above their already overreaching standards, and it’s not even real. Can you imagine the outrage if a man were caught lying about any aspect of the laundry list of dating criteria women hold men to, let alone the primary metric of attraction?

The claim that women wear makeup for themselves is quite easily disproven by the above phenomenon alone, women assume massive leverage in the dating world with their ability to dramatically modify their appearance. Additionally, if they were truly wearing it “for themselves” they would be wearing it all of the time and not just when they go out. The only time this oft touted claim is accurate is within the small fringe demographic of cosmetologists and career makeup artists who do it for a career/hobby. This does not represent the majority of women making this claim, and these professional makeup artists are almost always very pronounced and flamboyant in their application, with even the untrained eye of any man being able to clearly tell that is not how anyone’s face looks naturally.